Reggie on the Record
Jan 19, 2006 12:51:32 GMT -5
Post by Link on Jan 19, 2006 12:51:32 GMT -5
Reggie on the Record
Nintendo's VP of sales and marketing talks Revolution price points, launch particulars and more.
by Matt Casamassina
January 18, 2006 - In a new interview with news.com, Nintendo's outspoken vice president of sales and marketing, Reggie Fils-Aime, chatted about the company's upcoming home platform, codenamed Revolution. We've summarized some key points from the interview below.
Fils-Aime said that he had five resolutions for the industry this year, including "keeping [Nintendo's collective] eyes on the prize" of games and entertainment and "keeping the mass in mass audience." According to the executive, competitors like Microsoft are making their products "too exclusive or too expensive" for the mass market to appreciate.
"For American consumers to get into the Xbox 360 franchise, with games and extra controllers, they had to spend more than $700, not including an HD TV, which is really the only way to positively experience 360," he said. "We resolve at Nintendo to remain within reach of the vast majority of our consumers."
To do that, Fils-Aime admitted that Revolution would launch in 2006 at a price point below $300, although he would not divulge further specifics.
Reggie said another of his New Year's resolutions is to "turn game development into a democracy of great ideas," or in other words, make Revolution a developer-friendly console so that innovative ideas are nurtured.
When asked, Fils-Aime refused to go into specifics about how many launch titles Revolution would feature. However, he did say that Nintendo would be "showing a lot of titles at this year's E3," which kicks off this May in Los Angeles.
Finally, Fils-Aime seemed confident that when Revolution finally does release, it will get off to a better start that Xbox 360 has in America. "We will sell more [Revolution] units than Xbox 360 did here in the United States in our launch window," he said. "I mean, in December, we sold more GameCubes in the United States than Microsoft sold 360s, and Revolution will do better than that."
The full interview can be read at news.com.
Source
Nintendo's VP of sales and marketing talks Revolution price points, launch particulars and more.
by Matt Casamassina
January 18, 2006 - In a new interview with news.com, Nintendo's outspoken vice president of sales and marketing, Reggie Fils-Aime, chatted about the company's upcoming home platform, codenamed Revolution. We've summarized some key points from the interview below.
Fils-Aime said that he had five resolutions for the industry this year, including "keeping [Nintendo's collective] eyes on the prize" of games and entertainment and "keeping the mass in mass audience." According to the executive, competitors like Microsoft are making their products "too exclusive or too expensive" for the mass market to appreciate.
"For American consumers to get into the Xbox 360 franchise, with games and extra controllers, they had to spend more than $700, not including an HD TV, which is really the only way to positively experience 360," he said. "We resolve at Nintendo to remain within reach of the vast majority of our consumers."
To do that, Fils-Aime admitted that Revolution would launch in 2006 at a price point below $300, although he would not divulge further specifics.
Reggie said another of his New Year's resolutions is to "turn game development into a democracy of great ideas," or in other words, make Revolution a developer-friendly console so that innovative ideas are nurtured.
When asked, Fils-Aime refused to go into specifics about how many launch titles Revolution would feature. However, he did say that Nintendo would be "showing a lot of titles at this year's E3," which kicks off this May in Los Angeles.
Finally, Fils-Aime seemed confident that when Revolution finally does release, it will get off to a better start that Xbox 360 has in America. "We will sell more [Revolution] units than Xbox 360 did here in the United States in our launch window," he said. "I mean, in December, we sold more GameCubes in the United States than Microsoft sold 360s, and Revolution will do better than that."
The full interview can be read at news.com.
Source
